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  • Sophie Atieno

The History of Black Friday: What It’s All About

It’s generally been one of the darkest if not the actual darkest year we’ve seen. Holidays haven’t been the same, events have been cancelled and we generally haven’t been able to live life as we’re used to.

However, if you are a big fan of shopping, you’ll be happy to know that Black Friday is certainly not cancelled in 2020. Yes, the sales are on and you can fill your wishlists with as many things as you want while waiting for the actual day. However, have you ever wondered how Black Friday came to be? We figured we’d give you some information on the history of Black Friday and what it’s generally about. Read on!




What is the origin of Black Friday?

Usually, when the word black is used in front of another word, you will often assume the worst. In most cases, it signifies something bad and this was the case with Black Friday.


The first time the term was used, it was in reference to a time of financial crisis. On Friday, September 24th, 1869 the US gold market came crashing thanks to two ruthless financiers who had bought up as much gold as they could with the hopes of driving the prices sky-high. On that particular day, this conspiracy unraveled but sent the entire stock market into bankruptcy.



However, the origin of the Black Friday we know today is in Philadelphia, where the term was coined by the police. It was the Friday after Thanksgiving back in the 1950s and they called it Black Friday because of the chaos caused by the tourists and suburban shoppers who flooded the city to shop. From traffic to the crowding, this meant longer hours for the police and more work. Shoplifters would also take advantage of these chaos by getting into the stores and making their way with valuables causing an even bigger headache for these law enforcers. The term caught on in Philadelphia but only spread to the rest of the country much later.


While it was initially something so bad that the people of Philadelphia almost renamed it “Big Friday” perhaps in an attempt to change the bad associated with it, retailers and other businessmen found a way to reinvent it into something good. It was transformed into the day after Thanksgiving when retailers would see an increase in profits thanks to the large volumes of buyers who would do everything to buy goods on sale. The name then became a reflection of retailers’ success and over the years, retailers made the discounts even more attractive to encourage even more people to shop. Black Friday stuck and its dark Philadelphia roots were forgotten.


With time, it morphed into a four-day affair from Friday all the way to Cyber Monday.





Black Friday today

Today, Black Friday is marked globally. It’s seen as the one time in the year where you as a consumer can save quite an amount of money considering items can be bought at a large discount. The amount of money spent on Black Friday has in fact increased over time.


Today, Black Friday is marked in Kenya as well with several brands giving discounts throughout the month of November, calling it “Black November.”While it’s mostly about the sale of products, the service industry has also joined with different players giving discounts on the services they offer. Examples include discounts on luxury vacations and safaris. You can always just look online for discounts on such.


Fractional Warehouse Black Friday Sale



At Fractional Warehouse, we are running a Black Friday sale on our holiday homes in both Nakuru and Diani. You will be able to purchase a fraction of a holiday home at 15% off, an offer that’s been running from 24th November and will be extended all the way to the 8th of December. You can’t miss out on this offer!


So there's information on the history of Black Friday that we figured you would find interesting. Other than that, in case you would like to own luxury property, you can start your journey of owning a luxury holiday home for a fraction of the price by following this link.


Got any questions about luxury travel in Kenya, talk to us on our social media, Fractional Warehouse on Facebook and @fractionalwarehouse on Instagram. We also encourage you to look through our Fractional Warehouse website for more insights on holidays and luxury travel.










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